The aim of the marketing campaign is to reach prospective buyers and encourage them to inspect your property. The most popular ways of doing this are described below
At Dowling Mayfield we have a list of likely buyers who can be notified when suitable properties come onto the market. These are people who have either contacted the agent asking to be notified or have left their personal details with us at an open house inspection.
This is the main way of attracting people to look at your property. The method of advertising depends on the type and location of the property and the amount of money you are willing to spend on advertising. These ads inform possible buyers that the home is for sale and lists the inspection date and times. It also includes the names and contact details of the agent who are handling the sale.
At Dowling Mayfield we advertise in local publications. Depending on the location of your property we also have contacts with external publications. We also can apply for your property to have an editorial display.
At our office location we have brochure window displays where your property will be placed for passers by to stop and look at. As we are located in a central area, we also have large LED screens in the shop window where your property will be shown on an hourly basis.
This is a popular way potential buyers find properties for sale. A lot of agencies have their own websites, and there are several large property websites that are used by many real estate agents and majority of prospective buyers. Using the internet for advertising will enable interstate and overseas buyers to view your property.
We advertise on 6 major property websites including Domain.com.au and Realestate.com.au as well as our Dowling Website.
Including professional photography of your property and a floor plan, open house brochures are created and given to every prospective purchaser that enquires or may be interested on your property via email or on printed glossy paper.
150 ‘Just Listed’ brochures are also distributed in the area in the first week of your property being on the market, with information on the property, photos and contact details if they wish to enquire further. With follow up phone calls being made to inform people of open for inspection times.